A Decade of Trust
and Teamwork
10 years. 340+ campaigns. 20+ countries. From Koper to Europe.
More than a company —
a story of people growing together.
KLR was born from friendship — different cultures, shared ambitions, and a belief that loyalty is built on trust.
Over the past 10 years, we've grown not just as a business, but as individuals, adapting, learning, and pushing boundaries together.
Our success isn't just measured in numbers but in the strong partnerships we've built across Europe, the milestones we've reached, and the people who've shaped our journey.
KLR in Numbers Built Together.
10 Years of Growth
First office opening in Koper, Slovenia
First petrol station campaign — Richardson Sheffield at Adria Oil, Croatia
First supermarket campaign — Bormioli Rocco at Tuš, Bosnia
Rovato office opening in Italy
First 10 countries milestone reached
First multi-country campaign — Blaupunkt for MOL Group, 6 markets
First lottery & international retail chain campaign — Ducati Corse at Kaufland, Bulgaria
Celebrating 10 years in 20 countries
10 years of growth on a map.
Based in Italy and Slovenia, we operate in 20+ countries in Europe and keep growing. Having an international network of partners helps us to better serve our multinational clients by providing local expertise and understanding of different cultures and consumer behaviours.
The people who shaped the decade.
"KLR was born from friendship — people from different cultures coming together. Our journey is about more than knowledge; it's about growth, adaptability, and teamwork. We're not just colleagues; we evolve together as individuals."
"Success isn't about hiring experience; it's about hiring those eager to learn. Technical skills can be taught, but a growth mindset is invaluable. This has set KLR apart, making us adaptable, innovative, and distinct in the market."
"Scaling up without losing our DNA was a challenge, but we made it happen. Managing a growing, multicultural team while staying true to our values has been key. And as we evolved, so did our tools — from Excel to SQL, Vasco to ERP — ensuring efficiency and better service."
"Loyalty in B2B is about trust, not just transactions. We build lasting partnerships, creating value beyond purchases. When sales and marketing align, loyalty programs become powerful tools for growth."
"Six years at KLR — what a ride! When I started, there was no marketing roadmap set, and the opportunity to mould a vision from scratch paid off. We relentlessly make it happen. What we do sparks emotions, leaving no one indifferent. Proud of what we've built — and it's just the beginning."
"Loyalty programs are more than rewards — they require smart product design, strong branding, and seamless execution. At KLR, we craft loyalty campaigns that align with brand identities, ensuring engagement and long-term success."
"KLR's voice has evolved, but our core remains — authenticity, trust, and a personal approach. Internal communication is as crucial as external branding. A strong culture starts with clear, meaningful messaging."
10 Years of Loyalty, Trust and Teamwork
From a single office in Koper in 2015 to 43 professionals across 20+ European markets.
Franciacorta · September 2025
KLR 10th Anniversary Event in Franciacorta, Italy
Ready for the Next 10?
The best campaigns are still ahead.
Get in touch with us and we'll find the right solution for you.